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Since its start, email marketing has ruled the roost, never wavering even when fresh marketing forms grew popular among eCommerce businesses. As a result, for many small, medium, and large enterprises, email marketing has become a reliable source of conversions. There are even email marketing courses, webinars, and conferences available around the world to assist people with their email CRO. If you’re not already using this dependable digital marketing channel as part of your dropshipping marketing strategy, you should start now.
Don’t put things off till someone else, does it? Hire yourself and start making decisions for yourself.
Email marketing is a type of marketing in which businesses send promotional emails to a list of people who have joined up for their email marketing campaign. Email marketing is used to direct consumers to a company’s website or to make a purchase from a salesperson. In recent years, email marketing has advanced significantly, allowing us to customize content within emails and generate highly segmented audiences.
Email marketing is still one of the most cost-effective and conversion-rich digital marketing strategies available today. Sure, social media, SEO, and PPC have gotten marketers thrilled since then, but don’t be deceived! Email marketing is cost-effective and effective at driving traffic to your eCommerce site.
Email marketing is a type of direct marketing that uses electronic email as a means of communication between your organization and your target audience to build your relationship over time. The goal of email marketing is to promote client loyalty and increase conversions on your website, both for new and returning consumers.
Many processes might go into email marketing, but the most crucial initial step is to build a list of people who want to hear from you. This might be done by adding a subscription box to your website or collecting emails throughout the purchase process. Before a company can sell to customers in the EU, it must comply with various rules.
After you’ve compiled a list of persons to email, you’ll need to devise a method for exchanging information with them. Whether you’re sending out a discount coupon, new items, or general company information, you’ll need an email marketing strategy to avoid sending the same message to the same individuals repeatedly.
When sending an email to your subscriber list, be sure to include a call to action (CTA) within the text, with the usage of a prominent button, and the option to easily forward the email to a friend. Also, if part of your subscribers is from the European Union, make sure to follow GDPR guidelines..jpg)
Let’s take a look at some data that demonstrate the value of email marketing. According to the Direct Marketing Association, every $1 spent on email marketing returns $42! That’s fantastic. No other digital marketing strategy offers such a great return on investment. So, the next time you ask yourself, “What is email marketing?” know that it’s a cost-effective technique to promote your small online store with a high return on investment.
People use many different email marketing indicators to report on the performance of a campaign. These are the metrics:
The percentage of persons who open your email compared to the total number of emails sent out is known as the open rate.
A respectable open rate could be somewhere between 14 and 27 percent depending on your industry. If your open rate is low, consider experimenting with different subject line forms to persuade more people to open your emails, or double-check that your emails aren’t ending up in spam folders. There are a number of strategies to improve your open rate, but the most crucial first step is to determine whether you are delivering subscribers useful content. If the answer is no, you’ll need to rethink your approach. If so, you can begin to examine the various aspects of your email and gradually adjust how you do things to see what affects your open rate.
Email marketing, as we’ve already discussed, delivers a high return on investment when done correctly. When you take the time to track the results of your email campaigns, you can determine their exact ROI and determine whether you need to enhance this number or celebrate your great achievements.
You can track who clicks through from your email marketing to your website using free tools like Google Analytics. This can be accomplished by utilizing Google URL Builder to create tracked URLs, or by using a third-party email application that will automatically insert specific URLs so you don’t have to.
When you send an email, Google Analytics will track all of the traffic to your website that originates from that email as the source ‘Email.’ If you have these set up in your Google Analytics account, you can track how many people convert or complete a goal from there.
You can automate email campaigns with email marketing software like Constant Contact or GetResponse, so you don’t have to push a button to send a campaign. Instead, you can schedule an email to be sent at a specific time, regardless of whether or not you are in front of your computer. The beauty of email service providers like these is that you can establish campaign routes for new subscribers that can be automated so that they receive emails without you having to push send.
It’s critical that you cultivate a list of subscribers who will interact with your material. When you don’t acquire new subscribers, your existing subscribers will begin to unsubscribe or stop engaging with your content, and your campaigns will soon move from successful to old. Instead, include a subscription box on your website, a subscribe button throughout the checkout process, and a request on social media for your social media followers to join your email marketing list. This way, you’ll have a steady stream of subscribers to interact with.
Personalizing content to the client enhances conversions and helps to develop trust with your audience when delivering an email campaign to any group, according to studies. According to Epsilon, when you deliver a tailored experience to your customers, they are more inclined to buy from you. Personalization can include things like including a subscriber’s name in the email’s subject line or adjusting the content of an email based on the customer’s previous purchases.
Subscribers are placed into professionally prepared lists when you segment your audience. These lists can be created using demographics, psychographics, subscriber status, or purchased products as criteria. When you do this with your email lists, you can be confident that you’re giving your subscribers personalized content that will lead to higher conversion rates. According to Campaign Monitor, marketers who deployed segmented campaigns saw a 760 percent boost in income. When your email list starts to grow, this is great advice to remember.
It’s critical to use campaign success data to improve future campaigns now that you have the ability to track them. If your CTR is lower than the industry average, for example, you might attempt A/B testing different subject lines to determine the best format for increasing CTR among your audience. Alternatively, you may discover that subscribers visit your website but never make a purchase, indicating that the content of your email is insufficient to entice subscribers to make a purchase. You may do this by incorporating a coupon code or a limited-time deal, or by experimenting with different CTAs to see how they affect your conversion rate.
When your email subscriber list grows to the point where you can’t remember who’s on it, it’s time to build an email calendar where you can plan out your email campaigns, underlining who should receive them and what they should contain. You can then plan emails and prepare content ahead of time, giving you more time to focus on improving your website and increasing sales. Furthermore, you can set up trigger emails for those who sign up for your email list or make a transaction so that they continue to get emails from you even if you decide to stop drop shipping for a few days. According to Neil Patel, “trigger emails have a 152 percent greater open rate than traditional email.
They are an effective communication tool that converts passers-by into loyal customers.” Who wouldn’t want to use trigger emails as part of their email marketing plan if this is the case?
That’s all there is to it. From personalization to CTR to trigger emails, email marketing is a sophisticated digital marketing channel with a lot to consider. But one thing is certain: this content type has consistently outperformed its digital marketing competitors in terms of producing revenue. According to our research, if you want to increase online sales and have some time to engage in email marketing, it will be time well spent.
EMAIL & AUTORESPONDERS – THE MARKETHIVE DIFFERENCE
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After decades since the inception of Email Marketing, this technology is still one of the most widely used channels for communication today, particularly with entrepreneurs, marketers and business owners. It’s helped many startups grow into multi-billion dollar companies. Autoresponders and email advertising tools are probably the most essential parts of your business. You utilize it to follow-up with clients. To keep individuals returning to your site. To build loyalty. To create sales.
The unfortunate side of email is spam and although spam filters do a good job of detecting junk and send it straight to the spam folder, many organizations’ legitimate emails end up in the spam folder. If your subscribers don’t see your emails, they can’t open, click or convert. The other downside is that Sprites are commonly used in some email systems which is essentially spying on the recipient.
Markethive’s free platform is designed to give you what no one else has or ever will. This complete Inbound Marketing and Social Media Network can offer this because Markethive has developed the technology and have a greater vision into the future than most businesses do. Markethive Autoresponders are built by the original inventor of autoresponders back in 1996, Thomas Prendergast, CEO and Co-Founder of Markethive.
Co-Founder and CEO of Markethive, Thomas Prendergast states.
“We know you struggle beyond description to survive and we are here to assist you to do better than that. This is why I took the action to make available to you for free for life. This is the Markethive platform ‘example’:”
Markethive Autoresponders will beat the competition at any price. Our emails deliver 99% of the time, “To the Inbox”. There is no need to warn your subscribers to “Check their Spam Folder”.
This is incredible and just based on that, we just handed you an email system that Aweber ($29); Getresponse ($28); TrafficWave ($17); MailChimp ($10) and Constant Contact ($15) charged as a monthly subscription and will charge you over $50 a month or more for a system allowing only 2500+ leads or subscribers with an average inbox delivery of 70%. Markethive has no limit on how many campaigns, leads or subscribers you acquire either. It’s unlimited and totally for FREE, with a 99.97% INBOX delivery.
Email Delivery Rates
Email deliverability rates can really make or break an email marketing campaign. Primarily, email campaigns and autoresponders use a capture page opt-in form to collect data, being a name, email and often times a phone number. This takes time and usually a number of steps to complete. You then in some cases need to go to your email to verify it. It is well documented that the more steps in the signup form process, the more likely prospects will be lost for lack of follow-through. Email verification can reduce lead conversion up to 50%, delayed verification and delivery to spam folder reduce conversion up to 90%.
The Markethive email system is unique in that our capture technology uses OAuth Technology to capture the data of a potential lead or subscriber. This virtually guarantees the data is legitimate and the email is clean and not from a spam trap often acquired through web site harvesting. The actions available to build email lists in Markethive are via Markethive Capture Widgets, Markethive Capture pages, Markethive Blogs, and Markethive Profile pages. This guarantees email quality unlike anyone else and delivers members of Markethive, their subscribers and lead prospects’ email delivery “to the Inbox” of nearly 100%.
When registering through the OAuth Technology it utilizes a driven socket connection verification process that passes, with your permission, your Name, Email, and photo from your selected account, either Gmail, Yahoo, LinkedIn or Facebook to the database, server and in Markethive’s case, the Blockchain. This verifies who you are and in no way gives Markethive access to your account or additional data. This adds a huge layer of security for you and the community and ensures email deliverability success.
Here are 5 email and autoresponder tools with prices and deliverability percentages. Although rates can fluctuate over time, there does, however, seem to be some consistency between those that perform the best, and those that perform the worst.
Aweber has a free 1 month trial period then priced as shown below. Aweber doesn’t really allow you to add leads from offline sources. Online lists are captured using online opt-in forms requiring a name and email address.
Pricing: Starting from $19/mth for 500 subscribers up to $149/mth for 25,000. Get a quote if over 25,000 subscribers are required.
Email Deliverability: Main Inbox 71.5% Spam 18.6% Tabs 8.2% Missing 1.7%
MailChimp has a “forever free” plan that allows you to create a list on MailChimp for free as long as your list is under 500 users. Although MailChimp offers a free trial, their autoresponder feature is only available in paid accounts and lists are built through single or double opt-in forms.
Pricing: It has different pricing plans for Growing Businesses, Entrepreneurs and High volume senders. Grow Membership from $10/mth – Pro Membership starting at $199/mth.
Email Deliverability: Main Inbox 57.8% Spam 13.6% Tabs 24.7% Missing 3.9%
GetResponse is a web-based email marketing system for beginners right through to high-end businesses wanting scalable, high-performance solutions.
Pricing: Starting from $15/mth for email marketing up to Enterprise at $1,199/mth.
Email Deliverability: Main Inbox 74.7% Spam 17.0% Tabs 3.4% Missing 5.0%
Constant Contact is an email marketing service, created to strengthen email marketing practices of small businesses, associations, nonprofits organizations, etc. It uses templates requiring email data from subscribers.
Constant Contact provides monthly plans measured by the number of contacts.
Pricing: Basic Email starts at $20/mth – Email Plus Starting at $45/mth. Both subscriptions are based on the number of contacts.
Email Deliverability: Main Inbox 86.1% Spam 2.2% Tabs 6.9% Missing 4.8%
Markethive is a Market Network, built on the Blockchain. Their email and autoresponder systems are built for beginners through to Entrepreneurs and Business Owners at any level. It has utilized the OAuth technology to capture data via capture widgets through a choice of Social Media or verified email accounts situated on your capture pages, blogs, and profile pages.
Pricing: Free when you subscribe to Markethive. There are no limitations on the amount or size of your list of subscribers and no upcharges. 100 addresses or 1 million addresses, you will experience nearly 100% delivery for no costs, for free.
Email Deliverability: Main Inbox 99.97% Spam 0.0% Tabs 0.0% Missing 0.03%
Markethive embraces OAuth and Blockchain technology as it keeps all your data and hard work under your control. It cannot be deleted by anyone else but you. This process also prevents 3rd parties from tracking you on our secure distributed security data system. So when registering and utilizing the complete marketing system within Markethive to build your business, including the autoresponder system (CRM) your security and autonomy is our highest priority. Gone from our system is the aged old and nonsecure process of entering fields with your name, email, and phone, etc, coupled with a verification email and validation link.
The advent of the blockchain adds several new twists and may serve to be the disruption that has been overdue for marketers and advertisers that are looking to take their targeted campaigns to the next level. We are in for a ride over the next couple of years as technologies like blockchain slip into every facet of our lives. It’s not the strongest who survive or smartest, but the most adaptable.
To Join Markethive fore free, click HERE
Serial Entrepreneur/investor since 2013.
South Africa.
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