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People develop lists for many things they do in their lives. If you have a party or a wedding, there’s a guest list. If you are a member of a club or organization, there’s a membership list. In fact, you’re probably on lists that you don’t even know about, like those dreaded telemarketer lists. Lists are an organizational tool we use in many aspects of our lives. We even have grocery lists. Lists have stood the test of time for one reason—they’re effective!
There are many types of business, and even a wider variety of customers. No matter what type of business you’re running—online, actual brick and mortar, small business, large business—you have to have a way to stay in touch with your current customers and potential customers. Practically everyone has an email account. You can probably count on your hands the number of your customers that don’t have one. For that reason, building an email list is one of the most effective, inexpensive ways to grow your business.
Email correspondence is also easy for you. You only have to prepare the newsletter or email with your current information or promotions once. After you prepare it, with a few clicks of a mouse, you can send it to every customer you have. Whether the customer is across town or across the world, they can receive your valuable information in a matter of seconds.
Prior to email, you had to not only write the mailings, you had to address every envelope, determine the amount of postage you needed, put on the postage, and lug all the envelopes to the post office. It could take hours for larger businesses. For small businesses, especially those just starting out with an employee of one—you—it not only took a lot of time, it took away from your other important duties. Your time is valuable to the success of your business, so having an email list and sending information in that manner allows you the time to tend to those other tasks.
If you don’t have a clue where to start, then you’ve found the right resource. You’ve taken the first step. Remember, “A journey of a thousand miles begins with the first step.” Now get ready to take the journey. Learn how to build an email list that will expand your business boundaries beyond what you’ve ever dreamed.
Kevin Cron
