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Does your business need a professional website?
The answer is clearly YES. Online promotion goes hand in hand with a quality website. All the actions you will take later will be largely based on your site. (which is your property, the more control you have over it - the better - you wouldn't start building a house on land that doesn't belong to you, it would be at least a risky investment).
However, in 2020, very few entrepreneurs see the added value of having their own website. Many are limited to a Facebook page or are not present at all in the online environment. An extra chance to get acquainted with a well-developed site.
Are there still organic methods of promotion in 2020?
Even though Facebook no longer has the same organic reach as it did a few years ago, it remains an important environment in which it is worth being present and creating quality content for your audience. The most important thing is to know well the online marketing channels and to use the ones that suit your business.
For some businesses, being present on social networks is a good start to make their business known. The secret is to focus on the ones that suit you and to adapt the content for each social network.
Can you succeed in digital marketing without quality content?
The answer to this question is simple. If you want to build a strong online presence you need quality content, regardless of its form. The texts must be convincing enough and at the same time provide the information that users need, to meet their needs.
It is important to have a content strategy and use effective copywriting techniques to achieve the results you want. Everything must be well thought out, whether we are talking about texts, images or video format.
Is SEO still profitable in 2020?
Search engine optimization will continue to be an important component of the online marketing mix, especially for businesses that want to stand the test of time. The potential of organic search engine traffic is extremely valuable.
When you stop PPC campaigns, you automatically stop the flow of leads from this environment. Instead, SEO efforts bring constant added value, even if the results sometimes appear after several months of work.
What channels can you use to get results faster?
For slightly faster results, you can always use the pay-per-click promotion type. Google Ads, Facebook Ads, LinkedIn Ads are just a few examples. Choose the most suitable ones, depending on the specifics of the business, the objectives and the budget you have at your disposal. Even if the results are seen in a shorter time, it also depends a lot on the way the promotion campaigns are implemented and administered.
Are there free tools that help you in your online promotion activity?
For any specialist involved in digital marketing or even for a small entrepreneur who manages his marketing actions himself, the help that various online tools offer is invaluable.
If you are part of a digital agency , you definitely use these free tools: Google Analytics and Google Search Console to know your traffic sources and the internal "kitchen" of the website, Facebook Business Manager and Creator Studio for everything you need Facebook administration and Canva for the creative side.
In conclusion , all your digital marketing actions should be based on a well-developed strategy and the promotion media must be chosen carefully, correlated with the established objectives and the budget you have at your disposal.
