Marketing can be defined as the methodology of communicating the value of a product or service in order to sell to a customer. Next we will focus on the most popular types of marketing.
Article Marketing
This is a type of advertising in which companies make different articles through which they present themselves on them or present a service. Traditionally, it was used like this: a company offered content for a certain useful topic at that time, and the printed newspaper included at the end of the article data about the company that made that material. It is still practiced today, even online. Basically, it is a symbiotic relationship between the publisher and the one who wants advertising.
Direct marketing
Here the communication is made directly with the client through advertising techniques that may include SMS message, e-mail, QR codes, interactive sites or graphic ads, leaflets, catalogs, promotional letters and / or advertisements in newspapers and magazines with response generation . The messages focus on the customer, data and responsibility. At the same time, this is how SPAM appears.
Viral marketing
Viral marketing, or viral advertising, or buzz marketing, are marketing techniques that use pre-existing social networking services and other technologies to try to increase brand awareness or to achieve other marketing goals (such as sales). products), through viral processes of self-replication, analogous to the spread of viruses in health or computer viruses. The spread can be done by word of mouth or strengthened by the effects of Internet networks and mobile phone networks. Viral advertising is personal and, although it comes from an identified sponsor, it does not mean that the beneficiary pays for its distribution. Most of the well-known viral ads circulating online are ads paid for by a sponsoring company, being launched either on its own platform (a company website or profile on the social network) or on social media sites such as YouTube. Consumers receive the page link from a social media network or a copy of the entire ad from a website and it circulates everywhere by e-mail or on blogs, web pages or social media profiles. Viral marketing can take the form of videos, interactive Flash games, promotional games, e-books, branded software, images, text messages, e-mail messages, or web pages. The most frequently used transport vehicles for viral messages are based on: sharing, incentives, fashionable, but also undercover. However, the creative nature of viral marketing allows a "
Telephone marketing (telemarketing)
It is known and has a wide use even today. It can be practiced from the company's headquarters or even from home, if the contact list is available. An efficient process will include two or more calls. The first call determines the customer's need and the next ones will confirm or deny the order and payment.
Guerrilla marketing
It is aimed at young or newly established companies that do not have a huge budget available for advertising, so it is promoted through unusual methods, sometimes even challenging, but the costs are always at a minimum. It involves a high consumption of energy and imagination, but it has been proven that in many cases the public's attention is retained much easier this way. Promoters can deal with the generation of emotions in their potential customers, the ultimate goal being to remember the company or product in time to continue to buy it or recommend it to others. Guerrilla marketing can be environmental, ambush, secret, viral and street.
Cross-media marketing
Promotion companies are committed to overcoming traditional advertising techniques. According to Damien Marchi, there are eight commandments to follow:
- Provides access to exclusive content
- Involve the audience by voting or asking questions
- Keep the audience connected to the show, even when it's not airing
- Start a fan club or create a game
- Recreates the atmosphere through another media
- Continue online
- Use the internet with the TV
- Use multiple devices for promotion
Search Engine Marketing (ESM)
Here we include SEO, paid advertising and CTR. There are things we already know.
Multi-level marketing (MLM)
Probably one of the worst marketing options available is MLM. A network is created that rewards each user for what he does for the network. Unfortunately, the risk of an MLM being destroyed or hijacked by other bad desires of some is high enough, so it is to be avoided.
