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Internet marketing and business

Posted by Corneliu Boghian on February 01, 2021 - 12:01pm


Internet marketing and business

With the development of the Internet industry, related activities have appeared that offer alternative information on all areas of life or even the possibility to have instant access, online , to information: e-learning, audio-learning using audiobooks, etc. Moreover, the application of the Internet appeared the entire industry called e-commerce - electronic commerce by suppliers of goods and services have an additional outlet enormous: the Internet.

Basically, the Internet has provided access to a global market for many small and medium-sized enterprises, which without its input would never have had the opportunity to address customers worldwide. Thus, the Internet has become an important business environment.

According to statistics from the company Online Education , every job that has become obsolete through the effects of the Internet is replaced by another 2.6 new jobs. [10]

Social aspects

The spread of the Internet around the world is huge: as of June 30, 2009, about 1.67 billion people in the world had access to the Internet.

The dangers of the Internet

Simple and cheap access to the Internet also has a negative consequence, namely that no one can guarantee the correctness of users. Thus, there is already a wide range of malicious programs, created by malicious people, which begin with the (invisible) spying of a user's activity and end with the theft from the bank account of people who do not know how to defend themselves. Dangerous groups and data violators is known as Anonymous.

Internet censorship

Some countries around the world prohibit, censor, or restrict their access to the Internet in various fields: politics, religion, pornography, etc., such as North Korea, China, etc.

Web hosting

In Internet there are plenty of providers of web hosting ( web hosting ) that can host websites and online projects. The largest companies internationally were in 2008: GoDaddy, Internet AG, ThePlanet and net @ ccess [11] .

A computer network is a way to connect individual computers so that they can share certain resources.

The INTERNET and the WWW Internet is a "network of networks", with tens or hundreds of millions of computers, spread all over the globe, stationary or mobile, a network that holds huge amounts of information, many of which can be consulted without restrictions, and some for a fee or only with different access passwords. The World Wide Web, called the Web or WWW, is the most developed part of the Internet. It was created in 1989 at the European Center for Nuclear Research.

Internet voting

Some countries in the world apply Internet voting in practice .

In several countries - Austria , Australia , Canada , Estonia , France , Germany , Japan and Switzerland - there are legislative provisions for electronic voting, without personal presence, from a distance. In 2011, municipal internet voting was tested in Norway . [12]

Although several countries in the European Union have tested various electronic voting projects, Estonia is currently (2011) the only EU member that uses this procedure widely. In the 2011 Estonian parliamentary elections, 24% of voters voted online. [13]

Web 2.0

Web 2.0 is a relatively new aspect of the Internet, which involves the active participation of users (even non-specialists) in network development.

Web 3.0

Web 3.0 or the Semantic Web is a "data web" that allows machines to understand the semantics , or meaning, of information on the World Wide Web .

Intranet and extranet

 
Scheme of an intranet / extranet network

An intranet is a private computer network of a company, similar in functionality to the Internet, which provides access and distribution of internal information exclusively to people connected to it. [14]

Intranets can be found in almost any type of organization: small, medium or large companies, educational and government institutions.

The first intranet sites and the first homepages of companies began to appear in the years 1990-1991.

An intranet is built from the same concepts and technologies used for the Internet: client-server, Internet protocols TCP / IP , HTTP , SMTP ( e-mail ) and FTP ( file transfer ), gateway with firewall protected from possible unauthorized external access (user authentication, message encryption , connection to a VPN ). [15]

Characteristics

The components that underlie the composition of an Intranet are:

  • computer network and its components: communication hardware between the various computer systems of the company, interconnection equipment for subnets, suite of protocols
  • programs and applications that implement basic Intranet services
  • applications that allow working in cooperation with other intranets [16]

Benefits

  • employees can send necessary files or data to internal departments in a short time, which can be accessed at any time and reduce company costs (paper costs, storage space, etc.)
  • increasing control over the internal information circuit.

Software

Commercially
Microsoft SharePoint is the dominant software used to create an intranet network; about 50% of them are developed using SharePoint. Other commercial intranet applications include: [17] [18]

Wordpress, Sharepoint, Google Sites, Papyrs, Bitrix24, Drupal, eXo Platform, IBM Websphere, Microsoft OneDrive.

Open source [19]

MindTouch Core, PBWiki, Plone, GlassCubes, Brushtail, Twiki, HyperGate, Open Atrium

Examples of companies that have implemented intranets

  • Ford - has an intranet used daily by over 100,000 employees
  • US West - Since 1993, the telecommunications company has developed intranet-based applications to improve its communication and production process and has over 60,000 people online.
  • HP - has over 200 internal web servers, accessed by over 10,000 employees in the corporation's production, sales and other groups; HP employees use the intranet to exchange information for various projects, between teams in other geographic areas, to solve various pre-scheduled operations, reports, equipment requests, and software configuration management. [20]
  • IBM - via the homepage "w3 On Demand Workplace serving the more than 300,000 employees in 75 countries. [21]
  • Sun Microsystems - has SunWeb, new product updates, product catalog, education, human resources information, descriptions of sales and marketing divisions. [22]

The extranet is an extension of a company's intranet made available to third parties and extending the private network with special provisions for access, authorization and authentication. This network connects an organization's employees, customers, suppliers, and other business partners.

February 5, 2021 at 10:32am
Simon Keighley The internet has delivered incredible growth for both business and for those who prefer to use it socially, across the globe. Interesting job statistics which is great news, Thanks for sharing, Corneliu.
February 2, 2021 at 9:21am