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You want to get more signups and sales for whatever you are promoting. That is why you are using sites like Max Impact Mailer to get more traffic. More traffic equals more signups ... right?
Not always.
One of the biggest barriers to success of those trying to make money online is that they focus on quantity of traffic, not quality of traffic. More traffic is NOT a good thing if that traffic is coming from low quality traffic sources.
What is considered a low quality traffic source?
A low quality traffic is where it is coming from the wrong audience or where people are not paying attention to the ads. Unfortunately there are a lot of people who sell traffic that isn't even from real people, so you have to be careful.
The goal of traffic and conversions is not to get the cheapest traffic possible. The goal is to get more signups and sales.
How do you tell if a traffic source is good quality?
It is easy to determine if the traffic you are getting is good or bad. The answer is all in your tracking. You need to know how many visitors and signups you are getting from each traffic source. From that, you can calculate each traffic sources conversion rate. How many visitors does it take to get a 1 signup?
Good traffic generates signups and those subscribers engage with the emails you send them. If a source is generating more signups for every 1,000 visitors, then that is a higher quality source. Pretty simple.
If you are sending your traffic to an offer or page that does not have tracking to tell you where your traffic and signups are coming from, then you NEED TO STOP NOW. You cannot be successful online unless you track and analyze your numbers.
You should be able to see numbers like these ...
You cannot improve something that you do not measure. If you want better conversions and more signups, then you need to measure your traffic and your signups on a site by site basis.
