After 39 years in the insurance business, this year I found myself doing something I have never done before and never thought I’d do. I found myself...

“Working at Walmart”

A decade ago Humana Insurance and retail giant Walmart formed a marketing alliance that had Humana agents/brokers available during Medicare open enrollment.

Walmart had the benefit of value-added service for its customers, namely, independent insurance agents available 20 or more hours per week per store to explain the complex/complicated/often confusing Medicare benefits at no direct cost to Walmart.

Humana had the benefit of the foot traffic that a Walmart store provides.

Over the years that initiative has evolved. Nowadays, the Walmart Healthcare kiosk will include 5 or 6 different insurance companies and the Affordable Health Act (better known as “Obamacare”) information in addition to Medicare information for the benefit of the Walmart shopper/customer.

So this week I found myself participating in the process by “working the kiosk” for a few hours. I’m supervising several agents who are also participating for the first time so I wanted the personal experience to be able to “relate”. 

What I ended up in awe of is the incredible traffic power of Walmart. Every 60 minutes, every hour, I had hundreds of prospects walking by. Most didn’t stop or even acknowledge “the insurance guy” but every hour a few did. More than enough to justify the effort.

Traffic can be VERY powerful. Walmart knows that. So does MarketHive (albeit at a slightly smaller scale as of today).

Do whatever it takes to learn how to build your traffic whether online or offline. The more targeted the better but since you never really know what the people your message is getting too really are thinking don't ever judge or dismiss "raw traffic". 

Those folks "walking by" your "virtual kiosk" might actually want what you have to offer.

Bill Bateman (like Batman with an "E" in the middle I often tell folks on the phone)

Wishing you all the best in everything you do