Hard to believe that there’s only four more weeks left to the year!

If you’re like me, you’re probably busy wrapping up all that needs to be done before year-end and starting to think about the New Year and what that holds for you, both personally and professionally.

Markethive certainly gives you ample opportunity to grow your business with all the awesome tools at your disposal for free.

If you haven’t upgraded to Entrepreneur 1 by now, you should probably give serious consideration to doing so, as very soon, it will no longer be available to join.

I know money is often tight and difficult to spread around to cover monthly expenses but if you are willing to take a hard look at your budget and juggle things around a bit, you may be able to squeak out the $100 payment without sacrificing too much.

Once this first program phase goes away, you will lose out on some amazing benefits that will no longer be available in other phases.

The Banner program will be huge in itself, not to mention that it’s a built in business opportunity that allows you to sell advertising space to others, if you so choose.

Meanwhile, back to our book and a recap of Chapter 1 in Building a Story Brand.

Key Take Aways:

WORDS sell your product!

Getting your message out there is the first step.

Clarify your Message – make it clear and concise.

According to Don Miller (the author of this book), “Your message” “should be simple, relevant, repeatable and compelling.”

“5 Seconds" is all you have to catch a potential customer’s attention!

“You need to develop a "simple sentence" that tells the customer why they need your product.”

Don has devised, The Story Brand, which is a 7-Part Framework to help you create your story and sell your product.

Mike McHangue, a friend of Don’s and a podcaster, fondly known as "Science Mike," suggests that there are Two Critical Mistakes that companies make when it comes to selling their products:

“No. 1 – Failure to focus on the aspects of their offer that will help people survive and thrive.”

 “No. 2 – Causing customers to burn too many calories when it comes to understanding an offer.”

“Too much random information is like sudden death.  You get ignored and tuned out by the customer.”

"Story helps make sense of things and put things in order.”

“Story Brand’s unique formula provides steps to make sure people see, hear and understand exactly why they simply must engage your products.”

Remember the 5 Second Rule? 

If you can’t Deliver exactly what you do in that time period, then you’re making too much “NOISE” and your customer will quickly run away!

“Customers make buying decisions based upon what they hear.”

Now that you know the foundation for selling your product,  we’ll learn more about the Story Brand Framework in Chapter 2 – The Secret Weapon That Will Grow Your Business.

Until next time, think about how your product helps to solve a problem in someone’s life and how you can streamline your sales pitch to make it more customer friendly.