If you’re like me, you’re always looking for ways to build your business faster and more efficiently.

As I’m an avid reader of many genres, I can tell you a little about a lot of things – some you might find interesting and others that might make you yawn.

To that end, I do a lot of pleasure reading to relax but occasionally, I will read a business book that catches my eye.

Currently, I just started reading a book by Donald Miller entitled:  Building a Story Brand:  Clarify Your Message so Customers Will Listen.

I’m sure you’d agree that getting customers to sell your product or service to is by far the biggest challenge for business owners.

It’s probably what keeps you up at night; consumes your thoughts and adds a mega boost to your stress meter.

I’ve had this idea for a long time that it would be really great to start a group for those of us who do read books to help us grow our business with the intent of utilizing what we’ve read and actually create momentum.

Somehow, busy schedules get in the way, there’s chores to do and the inevitable need for some “me” time kicks in and suddenly, a month passes and I’m yet to implement what I’ve learned.

Sound familiar?

So in an effort to discipline myself and maybe help someone else in the long run, I’ve decided to start off with a series of blog posts that you may or may not find beneficial.

Perhaps you’ve heard the old saying, “the road to hell is paved with good intentions” -- so what better way to start off on this journey, then to share the contents of this book with you.

Consider it cliff notes for the business-minded person.

Grab your beverage of choice and let’s begin!

According to Donald Miller, “Your customer should be the hero of the story, not your brand.  This is the secret every phenomenally successful business understands.”

Right in the book’s Introduction, Donald is off to the races and tells you that there is a Seven-Part Framework that he uses to help companies “clarify their message.”

He also tells you what you need to do to “get the most from this book.”

There are three things:

Read the book and understand the “SB7 Framework;”

“Filter Your Message through the framework and,

                       Clarify your message so more customers listen.

Donald goes on to say:  “Marketing has changed.  Businesses that invite their customers into a heroic story grow.  Businesses that don’t are forgotten.”

Is your interest piqued? 

Next time, we’ll delve into Chapter 1 and learn about the skinny on Marketing.

I’m thinking two posts a week is probably a good pace and will give you time to digest what you’ve learned.

I invite your feedback, as it will help me determine how I proceed with this project.

Join the group to get in on the discussions.
https://markethive.com/group/bookies

Thank You!
Cheryl Majeski