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Inbound Marketing Real World Example

Posted by Marketing Director on January 09, 2020 - 12:30pm

I just acquired my own home, complete with DIY home renovations etc. I used to be a general contractor way back in the 70s. So I can do most of the work, or even better, hire someone and know the work is being done correctly and timely. So I am now the perfect customer for the home improvement industry.

I have a kitchen to redo. I went to the local hardware store to look at their store models. I looked at some upscale homes for sale to see what their kitchens looked like, to get ideas. I am exploring. I became aware of a new technique called epoxy counter tops.

So I start searching for more information on epoxy counter tops. Is the epoxy toxic? Does it hold up with years of kitchen use, how do you do it yourself, you get the picture. So I find many sites online about it, but most of them are trying to sell me some product or to hire them or buy their premade counter tops and I keep searching around. As I search I keep running into very explanatory blogs about the epoxy counters and these are published by a company called Stone Coat Counter Tops. (https://www.stonecoatcountertops.com/) They offer a ton of instructions, information which has convinced me to make a simulated granite set of counters for my kitchen saving me huge costs.

I discovered their videos on their Youtube channel where they have over 500,000 subscribers, receiving views in the millions.

See: https://www.youtube.com/watch?v=Ll3fH_b2I1Y

It also helps that the owner that does the videos is pretty cool with a wonderful sense of humour. You can’t help liking him and that makes me want to do business with them.

Now I am interested in their product, so I check out their Twitter account, yep great support there, with only 1500 followers, but represented. They have a current Facebook page with 209,000 followers, impressed so far. They have a humble following on LinkedIn (202 followers) and Instagram https://www.instagram.com/stonecoatcountertop (23,400 followers)

Bottom line they are well branded on the Internet. I have growing confidence, next step to call them and reach out to them.

See the Inbound Marketing at work?

I will continue on with this project and report in the comments below. These types of projects is what Markethive is designed to accelerate and leverage.

Thomas Prendergast

It certainly makes a huge difference. Companies that do take the time to brand themselves on the internet, have a big advantage over those that don't. The ones that don't will eventually become irrelevant.
January 9, 2020 at 1:24pm
Nice job Tom. I used to be an owner of a construction and remodeling company. That company is still up and running even today. My brother is running it now without me. Nice article.
January 9, 2020 at 5:56pm
Epoxy countertops are amazing.
That company did quite well with branding themselves.
January 9, 2020 at 9:32pm
This is a good example of how any business can use inbound marketing to enhance a positive image in business. Markethive helps a business to increase its profits by systemically scaling up its inbound marketing efforts, a proven strategy as shown in this article. Thanks Tom.
January 9, 2020 at 10:38pm
Excellent article Tom. I plan to continue learning how I can properly re-brand my food product line and launch using the Markethive tools !
January 9, 2020 at 10:38pm
Love it Thomas.
January 10, 2020 at 12:11am
excellent,great example, very enlightening!
January 10, 2020 at 6:21am
Tom, an excellent topic. It shows that you should do your homework. Like the song goes "my mama told me to shop around".
January 11, 2020 at 8:50am
Great scenario and path to emulate
January 11, 2020 at 9:51am
Branding's very Important with any business, Inbound marketing acts as a magnet for your customers.
Good article
January 11, 2020 at 11:44am
Perfect. Next great example could be someone doing this kind of marketing from Markethive or originating on Markethive.

I am learning and trying it out. Hopefully, one day, people will come to Markethive to check someone out or see how popular they are instead of going to all of those other sites.
January 11, 2020 at 11:45am
Great job! I will get in the game soon! I'm still learning! Keep a eye out for me!
January 11, 2020 at 11:59am
I think it is a nice task to furnish new kitchen - maybe you can smell the tasty meal already now :-)
January 12, 2020 at 12:15pm
Great idea for getting a customer to build an advertising business and do their advertising for them
January 18, 2020 at 3:09am
I do see the Inbound Marketing at work - This is a great example of how any business can use Markethive's inbound marketing platform - Awesome Tom.
January 18, 2020 at 3:09am
That's so awesome Tom. Thanks for sharing.
January 18, 2020 at 5:52am
Edited 1/18 at 5:53am
Great real world example of 'Real World' Inbound Marketing.
January 21, 2020 at 7:45pm
Inbound marketing well explained. Thanks Tom
April 5, 2020 at 8:38pm
Yes, Inbound Marketing works.
May 7, 2020 at 1:17pm
Good explanation of how inbound marketing works thanks Tom
May 13, 2020 at 5:36pm
Very nice!
July 22, 2020 at 1:41am
very nice
July 23, 2020 at 8:33pm
Thanks for info , Deb !
September 26, 2020 at 5:30am
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