If you are looking to close more sales, use a sales page to do it for you. Before you start typing away, however, you need to understand the dynamics of good sales copy.

Describe the Problem
People go on the web to look for solutions to their problems. You want to position yourself or your company as the one who can provide that solution. But, before you can get to that point, you need to connect with the reader. Describing the problem will give them the mental background needed to connect with them.
It’s critical to use storytelling as part of your sales copy. Tell a story of how a particular person (use a name) found themselves in a similar situation as what the reader is going through. Can you see how this would make the reader feel welcome by doing that?

Let Them Know It’s Not Their Fault
At this stage, temporarily break away from storytelling mode and get into blaming the giant industry corporations for deceiving your reader. Let them know that as a result of the big, bad corporations’ actions, they are not at fault.

Empathize with the Reader
State how you or someone you know has been in this situation before and how you used your product or service to solve the problem. This gives the reader hope and shows they are not alone in their plight. Misery loves company.

Introduce the Solution
You want to keep your description a bit vague at this point as you don’t want to give away all the secrets of yours solution. Continue using storytelling to show how your amazing product helped you or others get past the problem described. This is the part where you present the benefits to your readers. Here is where their hope rises and they are almost ready to whip out their credit card to purchase.

Remove Any Doubts
You don’t need storytelling as much during this phase, although if you find a way to keep it going with the story, that is okay. Essentially, what you are doing here is reinforcing some of the major benefits of your product and how it solves the problem they are having. Support the sale by offering a money-back guarantee (almost no one takes advantage of this). Also, try to put the sale as a limited-time only, where the price will never be this low again, etc. If they have gotten this far down the sales process, the likelihood of them buying increases drastically.

Hope it helps.

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