💡 If a Coach Has a Great Product, Why Don't People Buy It ? 🤔

Startup Mistake:
You create a fantastic product--
Then expect people to buy it.

I've talked to countless Business Coaches over the years that have made this mistake.

They are trying to sell something they BELIEVE is fantastic.

Then realize it's going to be harder to sell than they thought!

So what do you do?

✅ Research - this means finding out what is bothering your clients the MOST right now, and then creating a product/program around that problem.

Like these products:

Product A

Product B

Product C 

Product D

Here's How to Do that:

✅ Start with your Offer - this gets buyers intrigued to speak with you, and if people are "raising their hand" to speak with you, then it means you're getting closer to the "true need"

✅ Once they are on a call with you, find out what is really bothering them, causing them to raise their hand, and improve your product by including these solutions and services in your product/program - you don't have to sell at this point!

Then lastly...

✅ Create an irresistible program! Once you know the problems your client has then you can refine your product to make it super-relevant to your Perfect Buyer so that they love it!

What do you think?

What is the best way to launch a new product or program?