Imagine you're taking a journalism class.

It's day one.

And no sooner than taking a seat, the teacher announces your first assignment…

You are to write the lead for a story.

In journalism, the lead (or lede) is the opening paragraph, where you not only summarize the big points of the story but, most importantly, capture your reader's attention, so they'll read more.

Okay, ready for your assignment?

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