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Inbound links are a major part of Search Engine Optimisation and acquiring them can be a cumbersome task. Link addresses, email addresses, anchor text, and descriptions get misplaced, code gets miss-written and link managers become stressed. I am still yet to find a piece of software that delivers the results that I desire from a link building program. Despite this link building is a major aspect of a successful Internet Marketing Campaign.
In designing a link-building campaign there are many attributes that need to be taken into account. The following needs to be decided: the form of inbound links desired, linking anchor text and description, theme of sites (if any) accepted, and the desired link acquisition method. Let's start by discussing the form of inbound links available.
There are many forms of inbound links: reciprocal links, one-way links, and the growing trend of triangular links. Reciprocal links are links that are traded with the most ferocity by Search Engine Optimisation Professionals as they are the easiest to attain. One way links are the most sought after links but the hardest links to achieve. Triangular links are the middle child, they are better than reciprocal links but, as there is an outbound link involved, they are not as good as one-way links. A good internet marketing strategy will include all of the above types of links as they all offer benefits to a site's search engine position and overall success.
Anchor text and description generation are some of the most important aspects of a successful link campaign. A well structured, keyword-rich, anchor text, and description can result in greater keyword emphasis to search engines and higher click-through ratios. When building anchor text and description take into account the research results of Pay Per Click advertising. Advertisements that have the first letter of every word capitalized receive the greatest click-through ratio implement this in your anchor text and description. Inbound links are not only good for greater search engine position but also for traffic! I have seen sites that get 25% of their traffic from inbound links!
When acquiring links for a site you need to decide whether you will only accept links from sites of a relevant theme, pages of a relevant theme, or sites and pages of any theme. For example, if your site is a travel-related site, will you only accept links from other travel-related websites/webpages or from any website/webpage. This decision has a major influence on success as it can drastically affect your link acquisition campaign. Most Search Engine Optimisation Professionals believe that you should only accept links from relevant themed websites.
The most important part of link building is the adaption of a successful link building strategy. There are many link building strategies currently being used: link baiting, reciprocal link email blasts, directory submission, link to us page optimization, paid text link advertising, the list goes on and on. A good internet marketing campaign will involve a combination of the most successful link building techniques for your websites and your industry.
While Link acquisition is a major part of Search Engine Optimisation and it can be a cumbersome task. Ensure that you don't expend all your energy in acquiring links when well written, informative content will result in natural link acquisition
