NARROW TO PINPOINT PRECISION
We've talked a little about how a very broad subject will be highly competitive or hard to attract an audience. On the opposite end of the spectrum, a very narrow subject won't even have anyone interested in it, or at least very few. To find a hot spot in Internet marketing topics that is just the right size can be a game of trial and error.
You can do this manually, by starting out with a broad category and then drilling down to more specific subtopics within the main topic. You can use the tools we've given you to find out exactly how popular a topic is and whether it is worth pursuing. This takes quite a bit of time to do. Even after you locate just the right niche, you will have to locate affiliate programs to make the hot spots work to be profitable areas for you.
If you have a bit of money, you may decide that the fastest way to do this is to pay someone else to do it for you. There are products out there that can help you use your keyword phrase to instantly find niches that are profitable AND give you affiliate offer information too.
Whether you use a third-party software program or try to engage your own list of hot topics, you will wan to test your selection to see how they work in real life, or should we say “virtual life.” That means, that you will actually start to take some of your research and implement it to test to see if it will be a winner or not.
You can do a short test simply by adding a review to one of your blogs for a product that is associated with one of your niches. You use the keyword phrases you've developed to help drive traffic to the blog related to that niche. You can write a few articles and submit them to article directories with some of the same keyword phrases. Use the resource box to drive traffic back to the blog where your offer resides.
You should do this with several sites, actually. You want to be able to test several niches at the same time with various different keyword phrases that target either different aspects of the same niche, or different niches entirely. Depending on the amount of advertising revenue from Google or product sales from the offer on your blog, you have a pretty good idea how it will work out if you do a full blown site developed on the same concept.
So, it really is a matter of trial and error. Just keep trying different niches until you find a winner, and then expand that every which way you know to generate maximum profit. Remember to focus on generating attention and exposure for your offers to get the niche to be a money-maker.