Australian Racism: Opportunity For Entrepreneurism
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“Defeat is the Secret ingredient to Success”…
Connor Mc Gregor UFC Champion
Some of you may be aware of a story in Australia
involving five African immigrant school lads, who
were ejected from an Apple Computer store based
on a security official's belief they were there to STEAL.
Needless to say, the story and related videos went viral
resulting in Apple making a formal apology to the young
men. Racial Profiling or more accurately, Stereotyping
continues to increase not only in both Law Enforcement
and Politics but, especially by those in RETAIL due to
massive losses from shoplifting. However, presuming a
specific individual or group of individuals based on their
Race/Ethnicity at greater propensity to commit an act
of criminality (Theft) seems completely illogical.
Unfortunately, when Racism/Prejudice are involved then,
logic and good judgment are excluded and predetermined
mindset based on bias becomes the status-quo, which is non-
conducive to creating a positive business relationship
between customer and proprietor as indicated in this current
situation. Then again, if one party doesn’t believe there can
be a good relationship between parties then, it’s moot.
Clearly, Andrew Carnegie’s book on “How To Win Friends
And Influence People” was not on the Book of The
Month Club list for certain individuals at Apple.
So, how will the young lads respond to this experience
(Now and in the Future), that’s the million dollar question?
Yes, it was done and over physically but, emotionally and
psychologically the experience remains in their psyche
and overcoming it is the challenge and how to do it.
Well, since the incident occurred in a business setting
and the lads were accused of stealing then, Debunking
the racist mindset of Apple Security and their supports
would be optimal. So, how will this be accomplished?
The late Jim Rohn (Business Philosopher Extraordinaire)
famously said, “Formal education will make you a
living but, self-education will make you a Fortune”.