by Dr. Jeffrey Lant

Maybe HE likes all the hubbub.

But will you?

The calm of my Cambridge, Massachusetts neighborhood

was punctuated the other day by student protestors outside

Harvard University's Science Center. There 1960's wannabees

chanted "Harvard, Harvard, shame on you, honoring a

racist fool."

The cause of this mayhem was Professor Martin Peretz

and his latest blog post on his The New Republic website:

"But, frankly Muslim life is cheap, most notably to Muslims."

It was more than enough to stir up a reaction from the

politically correct, who live to chant and picket.

They shouted... they taunted... they heckled... and HE, owner

of The New Republic, the subject of so much fuss, got valuable,

eye-catching full-page publicity in The Boston Globe, New England's

paper of record.


One of America's most experienced provocateurs

had succeeded, yet again, in using his blog to get

even more publicity for his "take no prisoners"


Martin Peretz' blog had done its work and done

it well.

Will yours? It most assuredly will... if you understand

the true purpose of a blog, run it accordingly, and

learn to be a responsible blog publisher and blog

reader. Here are recommendations to assist you.

Bogs MUST be honest.

The purpose of a blog is to give ANYONE ANYWHERE

in the world, whatever creed, class, station, nationality,

or political position, the opportunity to be heard on any subject


Thus, your task as a blogger is to open yourself up...

to tell the truth, straightforwardly, honestly, bluntly. The

blog is, first and foremost, about you, its publisher and

focus. To write anything other than the whole truth, so help

you God, is to demean the medium -- and yourself.

If you are new to blogging, you'll find this kind of

openness difficult, challenging. Most people grow up

adept at masking their true opinions. For fear of what

the listener may say or do, we moderate and water

down the way we really feel and what we say.

That will never do on a blog where truth is called

for at all times.

Now, you may think you are a straightforward,

honest person but blogging will show you soon

enough that you, like all social beings, are considerably

more adept at masking how we feel, our true views,

rather than telling them.

In the novel "To Kill a Mockingbird", for instance,

there is an incident that makes this point lucidly,

succinctly. Atticus Finch is walking with his children

past Miss DuBois' home. She is a notorious termagant

and scold. Does he say that to her? Certainly not.

He lifts his hat cordially, saying "Good afternoon, MissDuBois.

You look pretty as a picture." Scout, his young daughter,

says just loud enough "You notice he don't say a picture

of what." Miss DuBois just catches a few words and

wants to know what the impish Scout has said... but

Atticus Finch is a wise man, a gentleman and knows

the value of good relations, over the strict, unyielding

truth. He lifts his hat again and moves his children

along. Most of us would do the same.

But bloggers cannot. Bloggers must opt for candor,

honesty at all times.

The more honest YOU are, the more reactions you

will get. Take Professor Peretz, for example. Given

that he is an experienced blogger, I take him at his

word, when he writes his latest anti-Muslim diatribe.

Others, who feel differently, will abhor and detest

what he has written... and propose such sanctions

as having a speaking engagement at Harvard cancelled.

But this is wrong.

Voltaire, that very clever fellow, said it best:

"I do not agree with what you have to say, but I'll defend

to the death your right to say it."

Unfortunately, sanctimonious members of the

Academy (usually the least intelligent on campus)

have forgotten their true calling: facilitating

free speech, not suffocating and penalizing it. Blogs, then,

do the work academicians should do (the reason they

are given tenure to do), but are now too often emasculated,

self-protecting and lazy to do.

Thus, when you write, the objective is always to achieve Harvard's

ultra clear motto: "Veritas", the pure and always unsimple


Write regularly,consistently.

One of the major problems with most blogs is that

they are not regularly produced. Remember, whatever

else a blog may be it is also and always the story

of your life. It is a window into your thoughts and

occupations. Blogs must therefore be regularly

undertaken. Don't start it.... unless you mean to do it.

Write regularly and consistently, being always aware

that the first day you do not feel like writing your blog

is the very day you must be sure to write it... or risk

the ending of your blog altogether.

The more honest you are, the more and stronger

reader reaction you should expect.

When Professor Peretz posted his incendiary

opinions about Moslims (a subject on which he writes

often), I suspect he knew that tea cups in Cambridge

and beyond would be rattled. What's more, being a

true provocateur,he probably relishes the instant,

insistent responses of those he has provoked. He

might not like being followed through Harvard Yard by

hecklers... but he cannot truly have been awfully

surprised by such a response. Relish, rather than

alarm, was most probably his reaction.

You, too, need to reach this level of reaction and

response as you achieve greater candor and honesty

in your bog. Because as my grandfather used to say, some

damned idiot is sure to protest; the stronger the opinions

rendered, the stronger the response from those disagreeing.

(He would have been a great blogger, grandfather Walt would have


Prepare for the reaction... expect it... ignore it.

Blogging is one of the jewels of the Internet... treat it

with care and consideration.

Millions and millions of folks have come and gone

on this planet without leaving even a foot print in the

dust. To our chagrin and detriment, we do not know

them in any way at all. But blogging has changed all that,

not merely for the potent and celebrated... but even

unto the lowest among us. At last they have a place

for their opinions...not matter how alarming, uninformed,

and (to the rest of us) silly they may be. And this is a very

good thing... for our job is to cherish the bloggers, protecting and

defending them, even at their most reprehensible and

loathsome. And that includes you, too, Professor Peretz,

as you sit in comfort and security here in Cambridge, spewing

venom. I defend to the death your right to say it... and blog it

worldwide. Defending you, I have done the right thing, while taking

joy from the fact that every hostile word you blog drives down the

certified circulation figures of your moribund rag, The

New Republic. In the end the marketplace, not censorship,

will determine your fate. So blog on....

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where

small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by Vaurn James