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Coinbase has a new pitch for Canada: stop thinking of the company as just a crypto exchange, and start seeing it as the only financial app the country needs.
Eric Richmond, CEO of Coinbase Canada, told BNN Bloomberg this week that the company is pushing its "Everything Exchange" north of the border—a single platform where crypto, stocks, ETFs (funds that track a basket of assets like the S&P 500), and prediction markets (platforms where users bet real money on the outcome of real-world events, like elections or sports results) all trade from one account.
"I think chapter one of Coinbase in Canada was really about being a crypto exchange," Richmond said. "But now phase two of that is the Everything Exchange. How do we create that one place for Canadians to have their entire financial experience in one app that's underpinned by this technology that makes things frictionless, seamless, and 24/7?"
No hard launch date has been set for Canada. Coinbase says it is working closely with local regulators to get there—a relationship it has cultivated since becoming the first international crypto exchange registered in Canada in April 2024.
In the U.S., the build-out is already well underway. Coinbase opened stock and ETF trading to eligible American users in February 2026 and launched prediction markets in January through Kalshi, a federally regulated prediction market operator now valued at $22 billion. As Decrypt covered in June, the company's roadmap for the Everything Exchange now includes nearly 10,000 stocks and ETFs on one platform.
Tokenized stocks—shares in real companies recorded on a blockchain instead of a traditional brokerage system, meaning trades settle instantly and the market never closes—are supposed to be coming to non-U.S. customers this month, according to a previous official blog. Richmond framed it as a matter of access.
On competition from Robinhood and traditional Canadian brokerages, Richmond wasn't particularly worried. "I think people are starting to realize the fact that banks close at 4 p.m., or the markets close at 4 p.m., or that wires can take days to settle, or that access for high-net-worth individuals to certain products are gated for just those high-net-worth individuals," he told BNN Bloomberg.
His five-word summary: "Rising tide lifts all boats."
The Bank of Canada is expected to finalize stablecoin implementing regulations in 2027—the last major regulatory piece Coinbase needs before it can list a Canadian dollar stablecoin and fully roll out the Everything Exchange in the country.
