Email Marketing - Tips to Ensure an Active and Effective Emailing Campaign

Email marketing has become one of the most important aspects of any online business. There are numerous benefits to email marketing - it's cost-effective and provides an efficient service for your business to get your message across and drive in sales, however, there are disadvantages associated with it too. In order to ensure an effective emailing campaign, here are a few tips to ensure that your emails deliver on their promises:

The main purpose of Email Marketing should be to get your subscribers to trust you. Making them feel confident by providing truthful information about your products and services before they purchase is the first essential step. The main reason businesses use email marketing is to be in contact with their customers; it's the best way to maintain a long-lasting relationship that's built on trust and a powerful way to make sales.

However, this doesn't happen overnight - building a relationship with your customers is a gradual process. The best advice is not to come across too pushy, you want to be seen as an honourable person who's providing valuable information.

Here are a few tips to keep the relationship building.

1. Keep your message short, precise and easy to read; if your message is too long or looks like a scientific document, it probably won't get read. The message should be powerful yet honest, informative and genuine.
2. Always use the double-opt-in form. This feature was developed to make sure that only those people who want to receive your emails, will receive them. This is the best practice to avoid upsetting anyone.
3. Always give your subscribers the option to unsubscribe themselves from your emailing list. People often tend to get upset if you over-send emails - in many instances they may decide not to receive any more messages from you. By giving them the option, puts the customer in control.

There are many techniques to email marketing, some that work and others that don't - keep in mind though - if your messages contain little substance, you will never be viewed as an authority in your field. Knowing your audience is one of the most important rules to abide by when you're connecting by email. If you have a knowledge of your customers' preferences, and how they prefer to be contacted, then you will do a much better job of getting their respect and interested in what you are sending.

Don't over-deliver: When it comes to sending out emails, there are three issues to keep in mind:

The first is the length of emails. People are very sensitive to long winding messages and will be turned off instantly.

The second aspect to worry about is the frequency. If you are sending out too many emails, you will probably upset people which may cause them to either unsubscribe from your list or worst-case scenario, mark your emails as spam which will affect your business. You will have better results if you send emails less often.

The third aspect to consider is the subject line. Creating a captivating subject line is essential; it's the difference between whether your email is read or deleted - whether it gets opened all depends on how appealing the headline message is.

Creating effective email marketing campaigns can be very beneficial to any business but they must be thoughtfully planned and designed.

Wishing you much success with your email campaigns,

Simon.