Are you branding yourself?

Posted by Andries Van Tonder on October 20, 2021 - 11:44am Edited 10/20 at 11:51am

Are you branding yourself?

Here are three things to consider before you start promoting your offer:

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂?

One of the common mistakes people make when starting out is promoting their business upfront.

The reality is people join people, not companies…

Companies do come and go.

So it is better to build your business around YOU.

Yes, people usually do business with people that they Know, Like & Trust. And often what people are looking for is leadership.

If they believe that you have what it takes to help them then they’ll join you eventually.

So if you are branding your company upfront you are actually leaving money on the table, a lot of it in fact.

𝗪𝗵𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝗲𝗿𝘃𝗶𝗻𝗴?

Before you start putting out content, this is something you’ll need to spend time thinking about. Who are you truly serving?

Don’t miss this step…it is a fatal mistake.

Remember this: everyone with a pulse is not your target market.

Therefore, it’s really important that you nail down who needs your product or opportunity.

You’ll be surprised, it isn’t everyone.

This is key because selling is not convincing or persuading someone to buy a product.

Your job is getting your message in front of the right person.

The person that is most likely to need your product or opportunity right now.

And that is key because you should not be met with stiff resistance if someone has a need for what you are offering

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗿𝘂𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀?

This is easier said than done.

So spend time researching your product or opportunity.

You need to be able to know:.

What keeps them awake at night?

Do you know what their objections are likely to be?

What drives them to do what they do.

Your future opportunities will depends on the impression you leave on everyone who crosses paths with you. This is your wake that you leave behind. You will either be a magnet that attracts others to your personal brand, or something less. If you don’t offer the world anything remarkable, don’t be surprised if others don’t seek out your un-remarkableness.

In your workplace, if you show stress and fail to keep your emotions in check, you are branding yourself. If you believe you are always right, and are condescending to people, you are branding yourself. If you show up late and take short-cuts, you are branding yourself. If you are more concerned over results than you are people, you are branding yourself. If you fail to take full responsibility for your actions, make excuses and blame others, you are branding yourself, Likewise if your actions line up with values such as integrity, commitment, personal growth, transparency and kindness, you are branding yourself.

If you are struggling with your personal brand, or if others are struggling with YOUR personal brand, don’t give up. There is hope. You can learn to improve your brand by first beginning to change what you believe about yourself. You can’t change what others see in you (your brand), until YOU change what you see in you.

If you can demonstrate that you understand and acknowledge their challenges then getting a sale is a logical next step.

“Some would say that your actions will determine “who you are”. I say “who you are” will determine your actions.”

“If you don’t offer the world anything remarkable, don’t be surprised if others don’t seek out your un-remarkableness.”