What is the Advantages of Inbound and Outbound Marketing?

Inbound marketing, or pull marketing, leverages content to attract and draw customers closer to the brand. Outbound marketing, or push marketing, uses content to interrupt customers during other activities. It takes longer to enjoy the results of inbound marketing, whereas results may come more quickly with outbound marketing.

Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.

In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing".

The difference between inbound and outbound marketing.

There are several main differences between inbound and outbound marketing. Outbound marketing involves proactively reaching out to consumers to get them interested in a product. By contrast, inbound marketing centers on creating and distubuting content that draws people into your website.

Inbound Marketing, or pull marketing, leverages content to attract and draw customers closer to the brand. Outbound marketing, or push marketing, uses content to interrupt customers during other activities. It takes longer to enjoy the result of Inbound Marketing, whereas results may come more quickly with outbound marketing.

Outbound marketing typically has a more aggressive, wide-sweeping approach, with the expectation that at least some people will convert. Inbound marketing is usually more subtle and focuses on convincing a particular group of individuals to make a purchase over time. 

Here are a few other differences at a glance: 

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Inbound marketing methodologies are used to reach potential customers at various levels of brand awareness. These tactics require a commitment in order to steer marketing efforts into increased opportunities, as it provides the prospect to both learn about potential customers and have potential customers learn about the business

The Advantages of Inbound and Outbound Marketing

With inbound marketing, the content encourages customers to come to you. It “pulls” them in without you having to go directly to them. In the example above, we see this can be done with content like paid search,content marketing, and emails people have opted-in to receiving.

The benefits of inbound marketing include:

• No disruptions to customers, they come to the content
• Less of a rush to see results, it’s understood this comes with a longer lead time
• Nurtures customers in various stages of the buyer journey

Outbound marketing, or direct response marketing, has its own purposes and upsides. In fact, the benefits of outbound marketing include:

• Targets new leads and customers
• Gets you in front of customers right away
• Conversions are delivered very quickly
• More control over the timeline and what your customers experience

The Disadvantages of Inbound and Outbound Marketing

While there are clear benefits to each methodology, inbound and outbound marketing also have their drawbacks. Though it depends on your perspective, of course.

The disadvantages of inbound marketing include:

• Longer lead time, it may take weeks or months to see results
• Less control over the customer experience, they may or may not see your content

The disadvantages of outbound marketing include:

• Interrupts customers with content they may not always want
• May come across as spammy content or experiences

Automated Marketing was invented by Thomas Prendercast in 1994 and envolved into what was known for 20 years as Veretekk, a system integrated into marketing teams, later to be kwown as Social Networks. He also built the first email system.

Today Veretekk has been replaced by Markethive, the most advanced Inbound Marketing Platform.

Markethive is also a powerful and growing social/market network born from and for entrepreneurs.

Inbound Marketing Explained and Compared

Make inbound marketing a priority

Inbound marketing is focused on attracting leads through relevant and helpful content and adding value at each stage of the buyer's journey. With inbound marketing, prospective customers find your brand through channels like blogs, search engines, and social media. Inbound marketing is hands-down the most effective strategy – specifically, content marketing (on-site and off), search engine optimization and social media.

There is no magic to marketing – it's all about attracting clients with helpful, relevant content that addresses their pain points and/or needs and provides value.

Increase your revenue with Inbound Marketing....Attract more Leads with Inbound Marketing Strategies

Inbound Marketing Methodology AKA Automated Marketing

Attract      >> Convert      >> Close      >> Delight

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To your sucess

Andries van Tonder

Serial Entrepreneur/investor since 2013.
South Africa.

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