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If you're not yet sure what a blog is, or how to use one, don't worry. This article will explain the benefits of using a blog instead of running a traditional website.
A website is just that - a website. A static webpage that you download to your computer, send to a webserver to be installed, and then send to Google to tell it what page of your website you're sending.
A blog on the other hand uses an Application Programming Interface (API). The APIs are what makes blogs so good. Instead of just sending a page to be installed, it can send a whole blog; instead of sending a page to be sent you can send a whole list; and instead of only Google sending your blog, you can get it ranked in so many places at once.
Now I'm not telling you all this just to get you to use a blog. A blog is a powerful way to get your website ranked highly in the search engines and get the traffic you've always dreamed of.
The good thing about this is, once you use a blog to achieve high rankings for your website, you don't need to bother with optimizing it. The advantage of blogging is that it takes a little more effort and you'll still get the same results.
So, let's take a look at why we should use a blog instead of running a website:
A blog is all about linking - and getting links back. The links are what helps your website rank high and get traffic. And when it comes to links, blogs rule!. There's just something about a blog that gets links back way more quickly than a static webpage ever could.
Let me explain:
The link building process works much like this. You find a web page that has relevancy to yours. You write a blog about it that has relevant content. You get it published. You start getting links and high-quality links. The good thing about a blog is, that the links come from other relevant web pages. So the more you write the more relevant the blog gets. You're not just building links with your blog, you're building links from other web pages.
In fact, you'll soon see how the process is working for you. As you write your blog you'll see your traffic building right along with your blog. After a while, you'll start to see things happening, as you publish blog posts you'll start getting more links from other relevant web pages.
What your seeing is the result of linking to other pages. You're seeing that your blog is getting links from other relevant web pages which helps it rank higher. And when it comes to ranking, this is how blogs work.
Once you develop this process to work for your business, the links are what helps your website rank and this is powerful. Blogs are a great way to increase the rankings of a website. The more you work, the more you see the benefits of blogging.
Here are some useful tips to help you write content that rank well and drive-in traffic. The more you learn about content writing, the more you'll grasp this idea. It's pretty simple. Your content must be relevant, it must be natural, it must be interactive, and it must offer value.
Success isn't something you're going to see overnight, content writing is a long term strategy, however, just take a look around yourself on the web, you'll soon realise how people just like you are taking advantage of blogging. They just start a blog and write. They add posts. Sometimes daily. And they see the benefits.
Now, as I said, the more you get into it, the easier it becomes. And you'll soon get the feeling that you're on the right track; you'll see what works and what doesn't work. The right tools, the wrong tools.
Have a go - make a plan, take action and start the process of building traffic that gets visitors to your website.
Happy blogging.
