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Search Engine Optimization And Keywords

Posted by Simon Keighley on March 08, 2021 - 2:48pm Edited 3/8 at 2:59pm

Search Engine Optimization And Keywords

Search Engine Optimization And Keywords

Keywords are ideas and topics that determine the subject matter of your content. 

In relation to Search Engine Optimisation (SEO), keywords are the words and phrases people type into the search bar to find your post - these are termed "search queries."

If you boil everything down on your article to a few words or a phrase, these are your primary keywords.

As a blogger, you want to choose keywords that are specifically relevant to what people are searching for, so visitors have a better chance of finding you in the search results. There is a bit of an art to this, however, your article has a better chance of being found in the top positions of the results page if you target your keywords correctly.

For SEO, the idea is that your page is most important when it's:

  1. Most relevant to the search query
  2. Has the most targeted keywords or phrase.

SEO is a balancing act. The search query provides specific words to find your content whereas the search results provide specific results. If you're writing about an apple tree, the search term is "apple tree." But if people are looking for tips on how to grow an apple tree in your garden, that query is a lot more specific. The phrase, "How to grow an apple tree in your garden" provides specific keywords.

As you write, consider what your page could be about if you started with a particular search term. If you're a local dentist, could you write about "The Perfect Smile"? What about "The Perfect Dentist"? How would you write that?

You can't just start with "The Perfect Dentist" and hope for the best - you have to think about the type of visitors you are trying to target:

  1. What is a "perfect dentist"?
  2. How do the words "perfect dentist", "perfect dentist treatment", or "perfect dentist in [insert zip code]" make your post more attractive to the searcher.

The key is to think of the searcher like you would any visitor to your website. Your goal is to create a page that gives them the information or service they're looking for and nothing more.


The first page of Google results is made up of keywords. Keywords are words or phrases that users type into the search bar to find what they want. There is an art to picking the right keywords in order to receive as much traffic as possible, however, the trick is to avoid using keywords that are not relevant to your content.

Keywords are important for SEO because they help to determine how well your content is indexed by the search engines. Search engines such as Google, Bing, and Yahoo use keywords to determine which websites to list in front of the searchers, therefore, it's important to make sure that your website contains the appropriate keywords for the searches done by the users.

As stated by the Google Search Marketing FAQ Page, "The importance of the keyword lies in understanding the words people use to find your page." With that in mind, the search engine will rank the website according to the people who use its service. Keywords help the search engines figure out what their community wants.

A long-tail keyword is a phrase that is 3 or more words in length. Long-tail keywords are used for targetting a narrow niche as opposed to a mass audience, therefore, when you search for things that contain 3 or more words in the search query bar, search engines provide more specific results because you are narrowing down your search. 

The trick behind getting listed high in the search engines for your keyword phrases requires content that is specifically targeted for those keyphrases. A good SEO keyword tool, such as Jaaxy, can help you with this. This is the first thing, and easily the most vital. Your content needs to be specific enough for the user to actually click on your site rather than search again to find other websites.

When choosing keywords, your task should be to choose the words or phrase that will attract web traffic but at the same time have very little competition. The idea behind choosing low-competition, high traffic keywords is to succeed in ranking highly for the keywords that you are targeting in the search results.

Thanks for reading,



ecosystem for entrepreneurs

andrei68 Yarushin good afternoon Simon thanks for the info.
August 7, 2021 at 4:29am
Gary Kriter Very interesting, Simon. Great tips to put to practice.
April 8, 2021 at 12:59am
Laura ashley Thanks for the info and the link.
April 8, 2021 at 12:22am
Svetlana N thanks for the info
March 9, 2021 at 1:40pm
Simon Keighley Hi Sylvie, thanks for reading, I’m glad you found the article helpful.
March 8, 2021 at 5:01pm
Sylvie Atisse Good morning Simon! It's an interesting and helpful article for bloggers. Thanks for sharing!
March 8, 2021 at 4:08pm